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Quick Guide to Website Traffic Sources

Entrepreneurs often reach out to me because they want to use SEO to increase traffic to their website. But in addition to organic search traffic (which is what SEO works to improve), there are other ways to get new visitors to your site. There are four main inbound...

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WTF is SEO? How can it help my business?

No matter how long you've been in business, at some point you've probably found yourself wondering: "WTF is SEO? And how can it help my business?" Mostly because people who talk about SEO seem like they're TRYING to be confusing, don't they? It even confuses some of...

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Elevate your posts: a comprehensive SEO checklist

You could be writing the most amazing content on the internet (and I hope you are), but unless Google can easily understand what you’re talking about, it won’t display your blog posts in searches -- even if you’re asking the exact question that the search is asking!...

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If You Build It With an SEO Plan, They Will Come

It's easy to get caught up in our own field of dreams. We have an amazing idea. We'll build a website. People will materialize out of the cornfields of the digital world and buy from us. Sounds like heaven, but here's a reality check: You can have the world's best...

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SEO is a relationship, not a formula

There are a lot of experts out there who will tell you that SEO is a formula that can be followed to successfully improve your page rank. They make big promises, like if you follow their 18-step blueprint checklist guidebook, you'll be on the first page in a week....

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Improve Your Business with Better Boundaries

How many of these things do you do (Be honest!): Answer emails at 11PM Return client work on Sunday afternoon Make every working hour available in your scheduler to make it easy for people to find a convenient time Check every email that comes into your inbox (even if...

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Tough Love Letter to a Treasured Client

I recently wrote this email to a client who was getting stuck in decision paralysis & needed a kick in the pants, care of what I call a "tough love letter." I've removed all the details of her particular situation, but wanted to share the sentiment with you in case...

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When Selfies Won’t Cut It: You Need Pro Website Photos

You’re finally getting your website overhauled (way to go!). You have a checklist of things you need to get to your designer: Logos,color palette, font selection, web copy, opt-in strategy, and images ... That last one keeps holding you up. You have some favorite...

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DIY Your Website or Hire a Designer? What You Need to Know

It’s time to create your new website or upgrade your DIY site. You’ve thought it through. You have ideas about the pages you need and the colors you want. You know you want it to feel fresh and fun or feminine or edgy. With the right plug-ins you can integrate with...

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Overwhelmed? Disorganized? Time for a Digital Detox

This month, I conducted a full-blown digital detox. Personally, I think my desire to purge & de-clutter is related to prenatal nesting (I’m 38 weeks pregnant as I type this, and I started thinking about how I don’t want to get useless e-mail and Facebook notifications...

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WordPress or Squarespace: Do You Prefer Legos or Crayons?

As a designer, one of the questions that I get asked most frequently is "Should I build my website on Squarespace or Wordpress?" And here's the problem with that question: There's no one-size-fits-all solution. It's almost entirely dependent on two things: (a) what...

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Why I Destroyed My Boring Branding

For the past few months, I’ve felt stuck, even though I was doing everything right. I followed the “here’s how to grow your business with blogging” formula to the letter. I've been: blogging bi-weekly, choosing great headlines (verified by the Headline Analyzer)...

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