ActiveCampaign vs ConvertKit: which is best for a service business?

Recently I considered leaving ConvertKit to move my email marketing over to ActiveCampaign. So I’m going to share my opinion of the pros & cons of ActiveCampaign vs ConvertKit. When it comes to my business philosophy, I’m a bit of a tool minimalist. Remember how...
4 Reasons I moved from MailChimp to ConvertKit

4 Reasons I moved from MailChimp to ConvertKit

For a long time, I told all my clients to start their email marketing using MailChimp, and I had my own email marketing set up there too. I mean, it’s free! Why pay for an email marketing service when you get one for free, amirite? #frugalentrepreneur But as my list...
How to Install Google Search Console

How to Install Google Search Console

“I found you on Google” is one of the most satisfying sentences for a business owner, because it means not only that somebody was looking for what you’re offering, but also that Google understands that you’re a great fit for that topic and shared a link to your...
A love letter to Dubsado: my automation obsession

A love letter to Dubsado: my automation obsession

Dear Dubsado, When my friend Sara told me about your impressive performance as her new onboarding solution, I was skeptical. But you have blown me away with your amazing functionality for a really amazing price, so I wanted to take this Valentine’s Day to share some...
Want to Boost Search Traffic? Set up Google My Business

Want to Boost Search Traffic? Set up Google My Business

True story: My husband & I were set up on a blind date. It was, hands down, the most awkward day of both of our lives. It was Thanksgiving 2009. He was in the Navy & had been “adopted” by my cousins for the four-day holiday (which is pretty common). On his...
Green Lights Aren’t Enough: SEO Tactics Beyond Yoast

Green Lights Aren’t Enough: SEO Tactics Beyond Yoast

Have you heard of the Yoast SEO plug-in? I recommend it to all my WordPress clients, because it does a great job of walking users through SEO best practices. Every time you complete one of these tasks, you get a little green light saying that you’re doing a great job....
Google Ranking: Why Picking the Right SEO Keywords Matters

Google Ranking: Why Picking the Right SEO Keywords Matters

When you hear the term “SEO,” you probably think about improving your google ranking. But I have a secret: getting the #1 Google ranking probably shouldn’t be your biggest SEO goal. Let me ‘splain: Lacy is an incredible content strategist & runs a...
Quick Guide to Website Traffic Sources

Quick Guide to Website Traffic Sources

Entrepreneurs often reach out to me because they want to use SEO to increase traffic to their website. But in addition to organic search traffic (which is what SEO works to improve), there are other ways to get new visitors to your site. There are four main inbound...
WTF is SEO? How can it help my business?

WTF is SEO? How can it help my business?

No matter how long you’ve been in business, at some point you’ve probably found yourself wondering: “WTF is SEO? And how can it help my business?” Mostly because people who talk about SEO seem like they’re TRYING to be confusing,...