This 3-step guide includes tips to: 1. find a designer who can help you realize your vision 2. determine if a designer is a good fit for you, personally and professionally 3. make the most out of this investment in your business

Hire a Designer, Step 2: Designer Chemistry

This 3-step guide includes tips to: 1. find a designer who can help you realize your vision 2. determine if a designer is a good fit for you, personally and professionally 3. make the most out of this investment in your business.

Once you know what you need, find somebody who is a good fit for you, both personally and professionally. Consider both the designer’s visual style & strengths as well as their personality & communication style. You can find the world’s best designer, but if you don’t like working with them, it won’t be a pleasant experience for either of you.

Read moreHire a Designer, Step 2: Designer Chemistry

This 3-step guide includes tips to: 1. find a designer who can help you realize your vision 2. determine if a designer is a good fit for you, personally and professionally 3. make the most out of this investment in your business

Hire a Designer, Step 1: Decide What Your Business Needs

This 3-step guide includes tips to: 1. find a designer who can help you realize your vision 2. determine if a designer is a good fit for you, personally and professionally 3. make the most out of this investment in your business.

You’ve been DIYing for your business for a long time … you’ve even gotten pretty good at it! You’ve designed all your own blog images and printed your business cards using a template you found online.
But now, you want something more customized and polished, to improve the quality of your visual materials.
You probably could teach yourself how to do it, but you have limited time and don’t want to spend it learning yet another software program.
After all, your time is better spent making money with your clients … or even better, relaxing with your family.

It’s time to hire a designer.

Read moreHire a Designer, Step 1: Decide What Your Business Needs

Branding Lessons from Katy Perry

Music is really important in my family. I know a lot of people say that, but here’s some serious proof: Our wedding reception was entirely karaoke (with some unexpected interpretive dance thrown in for good measure). Not only do we love to sing, but we are surrounded by music nerds. Our biggest struggle in wedding … Read more

A Picture is Worth … (The Importance of Visual Content)

We all know how important blogging is: it improves your SEO, positions you as an expert, and keeps you at the top of your client’s minds. We also all know how time-consuming and energy-draining blogging can be: coming up with ideas, editing, proofing, formatting, and posting. But before you hit the publish button, you see … Read more