Discover your website superpowers (using Google Analytics)

Discover your website superpowers (using Google Analytics)

Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers into customers! Every website has superpowers. But like Clark Kent, sometimes we don’t know the...
Will a Dedicated Resources Page Help or Hurt Your Site’s SEO?

Will a Dedicated Resources Page Help or Hurt Your Site’s SEO?

Should you include a resources page on your site? How does it impact your SEO? I recently got a marvelous question from Kim, a doula in Portland, OR and a member of my SEO Action Heroes group: “Would you suggest having a resource list on your website? What are the...
Google Trends: My Favorite Free Tool to Find Timely Keywords

Google Trends: My Favorite Free Tool to Find Timely Keywords

Data is king when it comes to content. And knowing not only what keywords are drawing people to your content, but what else they might be interested in can help you earn that crown. Google Trends can help with that. The site is primarily geared toward journalists and...
ActiveCampaign vs Seva: which is best for a service business?

ActiveCampaign vs Seva: which is best for a service business?

Recently I considered leaving Seva (formerly ConvertKit) to move my email marketing over to ActiveCampaign. So I’m going to share my opinion of the pros & cons of ActiveCampaign vs Seva. When it comes to my business philosophy, I’m a bit of a tool minimalist....
4 Reasons I moved from MailChimp to ConvertKit

4 Reasons I moved from MailChimp to ConvertKit

For a long time, I told all my clients to start their email marketing using MailChimp, and I had my own email marketing set up there too. I mean, it’s free! Why pay for an email marketing service when you get one for free, amirite? #frugalentrepreneur But as my list...
How to Install Google Search Console

How to Install Google Search Console

“I found you on Google” is one of the most satisfying sentences for a business owner, because it means not only that somebody was looking for what you’re offering, but also that Google understands that you’re a great fit for that topic and shared a link to your...