4 SEO Questions to Ask Before You Write a Single Word

4 SEO Questions to Ask Before You Write a Single Word

Before you write thousands of characters and invest hours into your next blog post (or podcast recording or video shoot) to promote your business, ask yourself these 4 questions to get clear about how that content can get found on Google and turn your readers into...
The Ultimate Guide to Writing SEO-Friendly Blog Posts

The Ultimate Guide to Writing SEO-Friendly Blog Posts

You’ve spent hours and hours writing blog posts, recording podcasts, and shooting videos to promote your business. Don’t you want that content to get found easily in Google searches? Today I’m going to walk through how to write SEO-friendly blog...
Carrie Bradshaw’s guide to Google Analytics site metrics

Carrie Bradshaw’s guide to Google Analytics site metrics

Faster than a speeding bullet single website ping! More powerful than a locomotive your need for coffee! Able to leap tall buildings in a single bound convert readers into customers! Every website has superpowers. But like Clark Kent, sometimes we don’t know the...
Will External Links Help or Hurt Your Site’s SEO?

Will External Links Help or Hurt Your Site’s SEO?

Should you link to other websites from your page? What about including a resources page on your site? How does it impact your SEO? I recently got a marvelous question from Kim, a doula in Portland, OR and a member of my SEO Action Heroes group: “Would you suggest...
Google Trends: My Favorite Free Tool to Find Timely Keywords

Google Trends: My Favorite Free Tool to Find Timely Keywords

Data is king when it comes to content. And knowing not only what keywords are drawing people to your content, but what else they might be interested in can help you earn that crown. Google Trends can help with that. The site is primarily geared toward journalists and...

ActiveCampaign vs ConvertKit: which is best for a service business?

Recently I considered leaving ConvertKit to move my email marketing over to ActiveCampaign. So I’m going to share my opinion of the pros & cons of ActiveCampaign vs ConvertKit. When it comes to my business philosophy, I’m a bit of a tool minimalist. Remember how...