3 Easy Tips to Unplug from Your Business

3 Easy Tips to Unplug from Your Business

As an entrepreneur, you are responsible for your own time off for the holidays. Want to shut down between Christmas and New Years? In theory you can, but many of us have a hard time actually taking a break because of massive #FOMO: Shouldn’t I be blogging?  What if a...
Planner & Self-Care Gift Guide for your favorite entrepreneur

Planner & Self-Care Gift Guide for your favorite entrepreneur

FYI This is the second half of a 2-part series, “My 2016 Gift Guide for your Favorite Entrepreneur.” If you’re shopping for a bookworm, make sure to check out my book recommendations guide! Planning & productivity tools The 12 Week Year by Brian...
Be the Boss with a CTA on Every Page

Be the Boss with a CTA on Every Page

You’ve used Google Analytics to see how people move through your site. You’ve started creating a website user flow to get people where you want them. Now you want to get them to take action. Don’t make your readers wonder what they should do. Every page should have a...
How to bend readers to your will (without mind control)

How to bend readers to your will (without mind control)

After last weeks post, Use Google Analytics to Create a Site Blueprint, you may be feeling overwhelmed. (If you missed it, head over there first to dig into your site’s tracking information to discover how your readers are moving around your site.) You may have...
Use Google Analytics to Create a Site Blueprint

Use Google Analytics to Create a Site Blueprint

Have you ever been to a house you’ve never been to to before and felt right at home, enjoying the seamless flow from room to room? You know that if you opened that door on the right you’d find the bathroom you desperately needed and not the a coat closet. When you...
Make it Easy to Sign Up: 5 tools I recommend

Make it Easy to Sign Up: 5 tools I recommend

I know the feeling: You want readers to sign up for your mailing list, but can’t understand the difference between the popular tools that are supposed to make the process easier for you. Here’s a breakdown of 5 of the most popular tools to explain the...
Is your opt-in a bully or a doormat?

Is your opt-in a bully or a doormat?

Have you ever gone to visit a new site, started reading an interesting blog post, then been disrupted by a pop-up box that lands right over the text you’re reading, begging you to opt-in to their e-mail list, and you can’t figure out how to X out of the box? (This...
Creativity: The way I share my soul with the world

Creativity: The way I share my soul with the world

You guys, sorry for the big lapse … but I’ll admit it: I totally burned out on blogging. I’ve never been great at being consistent in my writing, because I have limited hours of childcare and I tend to prioritize client work during that time, so...

Add Google Analytics in 3 Minutes or Less

One of the most important invisible steps to launching your website is to add Google Analytics code. It’s a free, easy way to review how your website is helping you achieve your goals and to gather important data about how to improve your performance. 3 easy...