How much traffic do you really need?

How much traffic do you really need?

Recently I was having a conversation with a business owner who was thinking of hiring me for SEO. We were reviewing her website together, and the traffic she was already getting from her blogs. Then as I was looking at her site, a pop-up jumped out to me. “Get...
Be the Boss with a CTA on Every Page

Be the Boss with a CTA on Every Page

You’ve used Google Analytics to see how people move through your site. You’ve started creating a website user flow to get people where you want them. Now you want to get them to take action. Don’t make your readers wonder what they should do. Every page should have a...
Is your opt-in a bully or a doormat?

Is your opt-in a bully or a doormat?

Have you ever gone to visit a new site, started reading an interesting blog post, then been disrupted by a pop-up box that lands right over the text you’re reading, begging you to opt-in to their e-mail list, and you can’t figure out how to X out of the box? (This...